Reporter's Notebook: Beverage Buzz – I Had No Idea Alcoholic Energy Drinks Were Such A Big Deal

I remember the very first time I tasted an energy drink. As a long-suffering veteran of media jobs that came with odd hours, I thought anything that could potentially carry me through a dreaded overnight shift was certainly worth a try. When I finally took a sip of the product that was all the rage at the time, I thought it tasted like a flat cream soda and, quite frankly, I never went back for more. Now many moons later I’m shocked and, well, appalled to learn that the accusations abound that the makers of these sugary caffeinated concoctions have now added alcohol to their mix and have allegedly set their sights on young people as their target market. My story about the Cobb Alcohol Taskforce’s efforts to stop these potent drinks from getting in the hands of young people was a real eye opener for me personally.

Cobb Alcohol Taskforce Targets ‘Cocaine In A Can’

On two separate occasions this year Cathy Finck lined up energy drink cans before a group of teenagers and their parents and asked them to point out which ones did or did not contain alcohol. Neither crowd passed the informal test. (Take our test here)

“Very few got all of the answers right because the packaging for both look very much the same,” she recalls, noting that both the alcoholic and non-alcoholic versions typically are packaged in brightly-colored cans with eye-catching graphics. “It’s really hard to tell the difference. That’s very disturbing considering the fact that the majority of those who drink these drinks are young people.”

Finck and fellow Cobb Alcohol Taskforce members say that the outcome of their exercises conveys one of the many reasons why the caffeine-laden alcoholic energy drinks often marketed to young people should be permanently pulled from Georgia store shelves.