Cartoon Network will launch a Bullying Prevention Campaign in October called Stop Bullying: Speak Up. A series of public service announcements will target young people who often witness bullying and urge them to take action. According to a company news release, “Bystanders represent the 75-85% of students in schools that witness incidents of bullying every year, whether on the playground, in the classroom, on the bus, on social media websites, or cell phones.”
Cartoon Network execs made the announcement at the National Bullying Prevention Summit in Washington today. Campaign partners include sister company CNN, and the Anti-Defamation League, which released it’s own set of recommendations to fight bullying, as well.