Sponsorship Guidelines

Sponsorship criteria
(Criteria subject to change without notice)

Last updated: November 2011

Sponsorship that may be allowed on the service, provided certain criteria are met:
• Corporate image sponsorship or corporate sponsorship
• Legal (including malpractice)
• Over-the-counter medications
• Prescription drugs approved by the Food and Drug Administration
• Nonmedical or non-health-related consumer products and services
• Consumer products with a potential health connection
• Social cause ads

Sponsorship that is prohibited on the service includes:
• Alcohol
• Tobacco products
• Firearms/weapons
• Fireworks
• Pornography
• Gambling/lottery
• Political ads
• Competitors
• Comparative advertising (no mention of competitive brand names within an ad banner)

Sponsorship formats that are prohibited on the service include:
• Pop-ups and floating ads or surveys
• Ads that have forms within them to collect personally identifiable information while a visitor is on JJIE.org
• Non-standard sized Internet ads

The following sponsorship types are evaluated on a case-by-case basis:
• Sweepstakes

Sponsorship criteria that must be met to allow the company to sponsor include:
• Sponsorship must not make a health claim for its product that is not clearly substantiated. Sponsors may be required to submit supporting documentation to substantiate claims.
• No implication of endorsement by Juvenile Justice Information Exchange, The Center for Sustainable Journalism or Kennesaw State University or The University System of Georgia of product or sponsor may be made.
• JJIE.org retains final approval of all sponsor/product messages, banners and sponsorship copy that are directly linked or adjacent to the content. This includes verification of sponsorship content and placement before it is produced on the site.
• The sponsorship, sponsorship icons and company logos must be displayed in such a way that they clearly are not part of the JJIE.org site content.
• JJIE.org reserves the right to reject, cancel or remove at any time any sponsorship from JJIE.org for any reason. In such a case, JJIE.org will provide prompt notice to the sponsor, together with an explanation. JJIE.org also reserves the right to determine the appropriate placement of the sponsorship on the Web site.
• No unsolicited commercial messages are allowed.
• Collecting and selling of mailing lists without the users’ expressed permission is not allowed.
• The full rules for any market research or promotion must be displayed or linked to.
• Sponsors and agencies cannot collect any personally identifiable information from JJIE.org visitors or place any cookies, applets or other such files — if those files transmit any personally identifiable information to the sponsors or agencies — on computers of JJIE.org visitors who do not visit sponsors’ sites by clicking on their ad banners.
• These guidelines are intended to provide general guidance. They are not inclusive or exhaustive and are subject to change at the discretion of JJIE.org at any time.

Any paid sponsorship listings posted on search results or other pages of our site are identified as “Ads by Google.” We review these ads on a regular basis and will remove any that don’t meet our criteria for sponsors. However, we aren’t able to preview all listings in the “Ads by Google” area before they appear on our site because of the way in which these ads are served to us by Google. It’s possible that some listings may appear that don’t meet our ad guidelines. For information about how Google sorts these listings, go to http://adwords.google.com/.

Kennesaw State University, The University System of Georgia, and The Center for Sustainable Journalism (CSJ), and JJIE.org do not endorse any companies or products. CSJ has independently developed all content on JJIE.org except for the attorney and service provider databases.

For more information, see our sponsorship policy.