Celebrities Leverage Online Video to Combat Child Sex Trafficking

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The Demi and Ashton (DNA) Foundation recently launched a high-profile online video initiative to fight child sex trafficking. The series "Real Men Don't Buy Girls" features major celebrity appearances by names like Bruce Willis, Justin Timberlake, and even Pete Cashmore - founder of the social media news site Mashable.com. The interactive campaign encourages users to submit their own "Real Man" video - using the slogans "I am a Real Man" or "I prefer a Real Man" - and upload them to the DNA Foundation's Facebook fanpage. In the video above, Isaiah Mustafa (commonly known as "The Old Spice Guy") and Mashable founder Pete Cashmore tip their hat to the cause. According to the DNA Foundation, the videos - and the organization itself - aim "to raise awareness about child sex slavery, change the cultural stereotypes that facilitate this horrific problem, and rehabilitate innocent victims."

Updates you may have noticed

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Greetings from JJIE's social media desk. If you're familiar with the site you've probably noticed some new features popping up the past few days. If you're new then you may be looking for the best way to get involved or make the most of your visits. At the bottom of each article you'll notice some updated 'sharing' features along with a 'report an error' button and a psuedo-pop-up welcoming our Interim Editorial Director John Fleming to the ranks. While the pop-up isn't here to stay, we think the other changes are a step in the right direction.