On Demand: Underage Sex Billboard Campaign Targets Johns, Pimps
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The Juvenile Justice Fund’s A Future. Not A Past. effort has a new tool in its ongoing campaign to “disable the demand for child sexual exploitation” in Georgia. The Outdoor Advertising Association of Georgia has agreed to donate space to the Atlanta-based non-profit victim’s advocacy group to run billboard ads throughout metro Atlanta. Unlike previous efforts by other organizations focused on raising awareness among victims, these ads are unique in that they will target the demand side – specifically the pimps and johns who partake in child prostitution.