Celebrities Leverage Online Video to Combat Child Sex Trafficking

The Demi and Ashton (DNA) Foundation recently launched a high-profile online video initiative to fight child sex trafficking. The series “Real Men Don’t Buy Girls” features major celebrity appearances by names like Bruce Willis, Justin Timberlake, and even Pete Cashmore – founder of the social media news site Mashable.com. The interactive campaign encourages users to submit their own “Real Man” video – using the slogans “I am a Real Man” or “I prefer a Real Man” – and upload them to the DNA Foundation’s Facebook fanpage. In the video above, Isaiah Mustafa (commonly known as “The Old Spice Guy”) and Mashable founder Pete Cashmore tip their hat to the cause. According to the DNA Foundation, the videos – and the organization itself – aim “to raise awareness about child sex slavery, change the cultural stereotypes that facilitate this horrific problem, and rehabilitate innocent victims.”