general liquor in store 1 - JJIE.org stock photo, Clay Duda/JJIE Staff

New Social Media Guidelines for Alcohol Companies to Prevent Advertising to Kids

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Want to interact with your favorite alcohol companies on Facebook? Then you better be able to legally take a drink. Starting September 30, alcohol companies in the United States and Europe now have to consider a set of self-regulatory guidelines designed to prevent marketing their products to kids, according to The Wall Street Journal. The Distilled Spirits Council of the United States (DISCUS) issued these rules for advertising and marketing on all branded digital marketing communications, including social networking sites, websites, blogs, mobile communications and other applications. Alcohol marketers already use age gates on their brand websites, requiring people to enter their birth date to prevent minors from accessing the sites.

Parents Get a Dramatic Look at Teen Drinking Parties

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The suburban living room pulsed with the bass from loud music. The repetitive thud, thud, thud vibrated the floor and walls. The teens danced, arms raised in the air, waving bottles and glasses. They shouted, screamed, and called out to one another. The girls moved provocatively while the boys watched approvingly.