FDA Bans Energy Drinks with Alcohol

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The federal government has ordered beverage companies to stop selling drinks that combine caffeine and alcohol in U.S. markets.  The drinks with names like Four Loko, Joose and Moonshot, are often nicknamed ‘Cocaine in a Can’ or ‘Blackout in a Can’ by teens and young adults.  USAToday.com reports the companies that produce these drinks, including Phusion Projects and United Brands, have 15 days to comply or the FDA may seize their products. The fruit flavored drinks have deceptively high alcohol content and produce what some experts call a ‘wide-awake drunk’ that police link to accidents and illnesses across the country. In Georgia, activists like the Cobb Alcohol Taskforce have been pushing for a ban. Coordinator Cathy Finck told JJIE.org, “When you mix a depressant like alcohol with a stimulant like caffeine it confuses the nervous system in the body… Binge drinking is more likely to occur with this potent mixture. One brand in particular has 12 percent alcohol in just one can.

Reporter's Notebook: Beverage Buzz – I Had No Idea Alcoholic Energy Drinks Were Such A Big Deal

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I remember the very first time I tasted an energy drink. As a long-suffering veteran of media jobs that came with odd hours, I thought anything that could potentially carry me through a dreaded overnight shift was certainly worth a try. When I finally took a sip of the product that was all the rage at the time, I thought it tasted like a flat cream soda and, quite frankly, I never went back for more. Now many moons later I’m shocked and, well, appalled to learn that the accusations abound that the makers of these sugary caffeinated concoctions have now added alcohol to their mix and have allegedly set their sights on young people as their target market. My story about the Cobb Alcohol Taskforce’s efforts to stop these potent drinks from getting in the hands of young people was a real eye opener for me personally.