Facebook, Marketing and the Clash Over Kids
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Millions of young kids are already on Facebook, even though the site can’t legally allow anyone under 13 to create a profile. And if the previous statement were a status update, Facebook would “like” it. The popular social networking wants all youngsters to be allowed; this way they can begin sharing early. Consider this: When anyone shares on the site, Facebook benefits by allowing marketers to use the data and it makes money. Giving all kids the right to sign up would insure the site’s continued dominance.