Ronald McDonald Grant Doesn’t Clown Around With Kids Health

The Ronald McDonald House Charities try to improve the health and well being of children directly. The charity takes a holistic, family-centered approach to helping bring kids care. The Ronald McDonald House Charity hopes to partner with organizations that take an innovative approach to addressing the health needs of the population of kids. The deadline for this grant is August 5, 2011.  

May 27, 2011

This Week's Stories:

In Tennessee, If You Can't Say Gay, Try George Takei
http://bit.ly/ioiSde

Is Ronald McDonald a "Deep Fried Joe Camel" or Just Plain Creepy? http://bit.ly/jxzbuS

Delinquency Prevention is Latest Area to Face Big Cuts
http://bit.ly/kQ2Usd

Two Teens Charged With Hate Crimes in McDonald’s Transgender Beating

A Maryland grand jury has handed down hate-crime charges in the beating of a transgender woman at a McDonald’s outside Baltimore. The April 24 incident has gotten national attention, in part because an employee shot a video of the incident and posted it online. From the Associated Press: 

Teonna Brown, 18, was indicted Monday on assault and hate crime charges in the attack on Chrissy Lee Polis at the restaurant last month. She is also charged with assaulting a customer and a McDonald’s employee who tried to intervene. A 14-year-old girl is facing the same charges in juvenile court.

Is Ronald McDonald a “Deep Fried Joe Camel” or Just Plain Creepy?

Watchdog group Corporate Accountability International may have missed an opportunity in their campaign to remove Ronald McDonald as the face of the ever-expanding, omnipresent fast-food chain.  CAI is claiming, as written in  Salon.com, that “Ronald's the equivalent of a drug pusher for MSG-addicted kids.”

Peddling the fast food equivalent of smack to children would be bad enough, but let’s be honest, there’s a better reason: according to the research, Ronald is actually sort of repellant to kids.  A study done by the marketing company Ace Metric received a “remarkable” amount of responses that found Ronald to be “creepy,” according to a VP with the company. Rather obviously, McDonald’s disagrees. “For everyone who feels that way, there are more who feel the opposite,” McD’s chief creative officer Marlena Peleo-Lazar said.  “He is a force for good.”

That may be, but research by the University of Sheffield in England found that “clowns are universally disliked by children.”

“Some find them quite frightening and unknowable,” the study said, failing to use as source material the Seinfeld episode featuring Crazy Joe Davola dressed as Canio the clown in the opera Pagliacci (said clown's dialog with Kramer in an alley, particularly dark) or that exceeding scary scene in Poltergeist when the clown attacks the little boy, only to have his own stuffings pulled out, or the cult movie classic "Killer Klowns From Outer Space." So CAI may be correct that the floppy-shoed clown should be retired, just not for the reasons the firm says. Of course, Ronald McDonald isn't the only clown in town.