fundraising: Smiling businessman on the phone while reading a document in his office

Amp Up Your Attitude to Fundraise From Individual Givers for Your Nonprofit

People often talk about the art and science of fundraising. And they’re right. Raising money, especially gifts from individuals, takes a strategic mix of savvy relationship building and effective implementation of the right processes, plans and metrics. But there’s a third piece of the puzzle that we don’t talk as much about … attitude. Attitude dictates our level of confidence to engage donors, it impacts whether we approach our work with an abundance mentality or a scarcity mentality, and it infuses all the training and tools we’ve been given over the years with the organizational will to finally put them to use.

Leonard Witt

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